2025 social media strategy by GaryVee

MARKETING
6-Step Social media strategy by Gary Vaynerchuk

As a marketer, one of the hardest things is to keep up with the ever-changing landscape of marketing.

1. Which platform to use?

2. Which format to post?

3. Which paid acquisition channel is the best?

4. and more…

…but one thing that never changes is the strategy, the framework that applies to every platform.

Here is the strategy that I am going to use for 2025, as shared by GaryVee (link to his slides below):

1/ Cohort development

Who do you want to reach?

For me, Course creator, entrepreneur and marketer

2/ Platforms and culture

Primary platform: LinkedIn, Thread, X

Secondary platform: IG, TikTok, YouTube

I chose those because I want to (first) focus on a text-based platform because I want them to subscribe to my newsletter.

3/ Strategic organic content (SOC)

A framework on how to make creative that people want to consume.

• Format size and dimension

• Unique in-app features

• Hook and copy

• Culture and trends

• The best format to use

• The best placement to leverage

4/ Amplification

How to effectively run a paid campaign using Brandformance process

Validated performance can be measured by:

• How many views does it get compared to the average on your account?

• The type of engagement it gets (comment, like, share, save etc.)

• How many sales do you get for posting organically?

Then, take that overperforming organic content, add some sales-focus elements and use it as ad creative.

This saves you time and money for creative A/B testing.

5/ Video people want to watch

I am no expert on video commercials, but this is something I am trying to get better at in 2025.

6/ Post-creative strategy (PCS)

Gathering feedback and insights from consumers. PCS insights make your next SOC even better.

Bonus: Comment as Creative (CasC)

Strategic copywriting in the comment section to build awareness and relationships.

You can access the slides here (no email required)

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TACTICS
5 marketing tactics you can implement today

Here are 5 marketing tactics you can implement today that will cost you $0:

1/ Audience swap

Actionable step:

1. Find businesses or creators that have a similar following or no. of subscribers.

2. Contact those who have an ideal customer profile (ICP) similar to yours.

3. Work out an agreement. For example, they send 1 email to their list about your product/service, and then you do the same.

2/ Partnership

About 30% of my agency’s clients came from partnerships with other agencies.

I made a point to find agencies in another specialty that worked with our ideal clients (we focused on content and performance marketing, so I tried to find PR agencies or web/app dev agencies) and offered them 50% off any client who they referred to us’ first-month retainer if they sent us clients.

3/ Building in public

Sharing your daily learning, wins and losses on Twitter, LinkedIn or Instagram can build momentum and following.

Think of it like a live behind-the-scenes documentary.

I am doing it right now as I run my agency and build this newsletter. BIP is powerful.

4/ Honeypot marketing

Say you’re selling a subscription box service for new moms with all sorts of goodies for infants, from food to toys, clothes, and more.

Get a few moms to join one of those “new mom” Facebook groups with 100k+ women and simply comment, “Looking for feedback, has anyone heard of this company XYZ? I see they have 50% off your first box, but I’m skeptical. Any insight would be appreciated!”

With this, you just attracted 100k potential buyers with honey…

5/ Referral rewards

If you’ve subscribed to this newsletter for a few weeks, you know I’m a huge fan of referrals.

Incentivize existing customers to invite new customers, and what could be better than that? It turns your brand’s most loyal fans into disciples, spreading the good word about your product or service to the world.

I know this one isn’t technically $0 cause you have to give something away, but it could just be a digital product or community access etc.

Oh, & speaking of referral program, I just launched one for this newsletter!

Simply invite one friend, follower, or coworker to join this newsletter, and you can claim a gift (detail below this email.)

BOOK SUMMARY
How to be an ally by Melinda Brianna

Melinda Brianna Epler's book, How to be an Ally, provides practical advice for fostering a stronger, more inclusive workplace.

Here are some highlights from the book:

1/ Understand your privileges and learn about discrimination and bias.

2/ Promote employee resource groups (ERGs) to support diverse employees and drive positive change.

3/ Actively advocate for marginalized colleagues beyond just silent support.

4/ Tackle implicit biases with awareness and self-reflection.

5/ Use mentorship and sponsorship to uplift underrepresented employees.

👇 Click to listen to the full episode

COPYWRITING
Effective headline formula that converts

I recently came across an interesting Facebook group post by Alen Sultanic.

According to Alan, the formula increases one marketer’s opt-in rate by 71% and conversion rate by 63%.

So, let's start with a decent headline idea and then improve on it. He gives this example:

How to lose 20 pounds in 20 days or less using a little-known herb only found in the Amazon rain forest.

It's a decent headline, no? It's got a nice outcome, but the outcome isn't as compelling as it needs to be.

A compelling outcome will build on two things:

• Where we are to where we want to go.

• Who we are and who we want to become.

Here is the magical headline formula that helps you achieve both:

How to go from [feeling], [what problems they are aware of but cannot solve], to, [outcomes they want], by, [mechanism], in, [timeline].

How to go from having belly fat, feeling tired and fighting cravings to easily losing 20 to 30 pounds in the next 3 months using this little-known herb from the Amazon rain forest.

CLICK WORTHY
ICYMI

• ChatGPT can now search the web in real time.

• YouTube introduced several new features.

• Gen Z broke the marketing funnel.

• X revamps its ads platform with new UI/UX.

• If you want to rank in ChatGPT Search, you need to be indexed by Bing.

When you are ready, here’s how I can help:

• Free SF community where I share my swipe files, cheatsheets, templates and other marketing and copywriting resources.

• 88 Ogilvy’s Ads Collection—If you’re a marketer, your swipe file is incomplete without this.

• 1:1 consulting (currently closed).

Hit reply any time! I love hearing from you.