3 B2B marketing tactics for 2025

that you can implement this week

Author

Wilson Komala
23 Feb • Read time: 4 minutes

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TACTICS
3 B2B marketing tactics for 2025

1/ 10-Minute YouTube Expert Videos

💸 Cost: Low
💪🏻 Effort: Medium
🎩 Stage: Awareness and acquisition

Here’s the breakdown:

  • Focus on creating engaging 10-minute expert videos. These are the real MVPs in capturing attention.

  • Hook viewers within the first 60 seconds. Trust me, if they aren't hooked, they’re gone!

  • Invest in a good thumbnail. A catchy thumbnail can be your best salesperson.

  • Keep them on your channel by offering eye-catching and informative content consistently.

Remember, these videos keep working for you, generating leads month after month without any extra effort!

2/ Short Form Video Content

💸 Cost: Low
💪🏻 Effort: Medium
🎩 Stage: Awareness and acquisition

Here’s the breakdown:

  • Aim for a captivating first five seconds. That's your golden window to grab attention.

  • Utilize tools like vidIQ or TubeBuddy to discover trending topics and surf the wave of what's hot.

  • Convert long-form content into multiple short clips. It's like our gold nuggets, gold bar framework!

This tactic keeps your content fresh and relevant across different platforms.

3/ LinkedIn Carousel and Content Mix

💸 Cost: Low
💪🏻 Effort: Medium
🎩 Stage: Awareness and acquisition

Here’s the breakdown:

  • Mix up your LinkedIn posts with carousels document, videos, and infographics.

  • Start with a simple post. If it performs well, turn it into a carousel; if that works too, convert it into an infographic.

  • Think of it as testing the waters before making a big splash.

This allows you to polish your content piece by piece, maximizing engagement and reach.

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