3 marketing tactics to boost user engagement

TACTICS
3 marketing tactics to boost user engagement

1/ Achievement system

💸 Cost: Low
💪🏻 Effort: Medium
🎩 Stage: Activation

Remember Duolingo's streak system? It keeps users coming back by making daily usage a game. You can do the same with your onboarding process.

Here’s how:

• Create small, achievable goals for new users.

• Offer digital badges or rewards as they complete these goals.

• Make it fun and engaging to motivate continued use.

Steps:

1. Identify key milestones in your onboarding process.

2. Design badges or rewards for these milestones.

3. Integrate a simple tracking system to monitor user progress.

2/ Guided walkthrough

💸 Cost: Low
💪🏻 Effort: Medium
🎩 Stage: Activation

Tools like Intercom use chatbots to walk users through their features, while Superhuman goes the extra mile with personal onboarding specialists. Whatever suits your scale, the principle remains the same: guide users.

• Use chatbots or interactive tutorials to show the ropes.

• For high-value clients, consider dedicated onboarding support.

Steps:

1. Develop a user-friendly chatbot script or interactive guide.

2. Train a specialized onboarding team if you opt for personal support.

3. Monitor and refine the process based on user feedback.

3/ Predesigned templates

💸 Cost: Low
💪🏻 Effort: Medium
🎩 Stage: Activation

Notion makes life easier for new users by providing a variety of valuable templates right away. Imagine a smooth start if your users didn’t face a blank page.

• Offer templates that cater to various user needs right from sign-up.

• Ensure these templates are easy to customize and adapt.

Steps:

1. Analyze common use cases and design templates for each.

2. Make these templates accessible during the onboarding process.

3. Continuously update templates based on user feedback and new trends.

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