3 marketing tactics to win back your customers

that you can implement today

Author

Wilson Komala
16 Feb • Read time: 5 minutes

In partnership with

Happy Valentine’s Day! What’s your favorite Valentine’s Day ads so far?

Mine:

I think this is genius because couples may purchase this to post on social and singles will also buy this to post on social (drinking using both ends themselves.)

🎧️ Lazy to read? Listen instead.

TACTICS
3 marketing tactics to win back your customers

1/ Turn Your Users into Win-Back Champions

💸 Cost: Low
💪🏻 Effort: Medium
🎩 Stage: Retention

Here's the breakdown:

  • Use your active users to reach out to those who've slipped away.

  • Send them a message like, "Hey, [User] misses seeing you here. Why not come back for 3 months free?"

  • The result? 29% of lost users won back in just 24 hours!

2/ Monitor Your Competitors' Issues

💸 Cost: Low
💪🏻 Effort: Medium
🎩 Stage: Retention

Here's the breakdown:

  • Keep an eye on your competitor's technical issues on platforms like GitHub.

  • Reach out with a solution to their common problems. Example: "Having nightmares with [Competitor]? We've got your back!"

  • This tactic helped win back 28% of former users plus new users.

3/ Prove You’ve Listened and Changed

💸 Cost: Medium
💪🏻 Effort: Medium
🎩 Stage: Retention

Here's the breakdown:

  • Instead of desperate come-back pleas, show how you've truly listened to and acted on feedback.

  • Craft a message like, "We heard you and made some changes. Check out what's new!"

  • It's like when your friend sincerely changes; this approach feels genuine and effective.

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CLICK WORTHY
ICYMI

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