3 viral marketing tactics

you can implement today

Author

Wilson Komala
29 Dec • Read time: 7 minutes

In partnership with

This is the last email of 2024.

I am considering creating a 14-day AI content marketing challenge at the start of 2025. Are you interested? (reply ‘yes’–if I receive even just 10 ‘yes-es,’ I will create it for those 10 people)

In today’s email:

  • 3 viral marketing tactics you can implement this week

  • “All in one place” headline copywriting formula

  • Book summary: Trust & Inspire

👇 Let’s get into it

TACTICS
3 viral marketing tactics you can implement this week

Each tactic is ranked based on cost and effort, so you can choose what works best for you. They're also categorized according to the AAARRRA Growth Conversion Framework to help you determine which metrics you'll be improving.

1/ Viral waiting lists

💸 Cost: Low
💪🏻 Effort: Medium
🎩 Stage: Acquisition

Here's the breakdown:

  • Set up a simple landing page.

  • Allow people to sign up using their email.

  • Enable people to move up the list by inviting their friends.

Steps:

  1. Create a landing page using platforms like Carrd.

  2. Add a sign-up form (tools like Beehiiv or Google Forms are great).

  3. Send confirmation emails with referral links.

  4. Track who brings the most friends and reward them with VIP status.

Pro tips: You can use an all-in-one platform like Perkzilla for steps 1 to 4.

2/ Limited early bird pricing

💸 Cost: Medium
💪🏻 Effort: Low
🎩 Stage: Activation

Here's the breakdown:

  • Offer a special limited-time price.

  • Make it clear there are only a few slots at this price.

Steps:

  1. Decide on the special price.

  2. Set a stock limit on your product (e.g., "Only 10 left at this price!").

  3. Promote it across your social media and newsletter.

  4. Watch as people rush to get the limited deal.

Pro tips: It has to be really limited.

3/ Template libraries

💸 Cost: Low
💪🏻 Effort: High
🎩 Stage: Retention

Here's the breakdown:

  • Create a library of templates that users can clone.

  • Use long-tail keywords with 'template' to boost SEO.

Steps:

  1. Identify common tasks or needs of your users.

  2. Create templates for these tasks (document templates, email drafts, etc.).

  3. Upload these templates to your website.

  4. Promote them as free resources to attract traffic.

Sponsored by PodPitch

Save 13 Hours Weekly of Podcast Pitching with PodPitch.com

It's 2025. Want to finally be a regular podcast guest in your industry? PodPitch will make it happen. Even the beehiiv team uses it!

The best way to advertise isn't Meta or Google – it's appearing on dozens of podcasts that your customers already love.

You could write a few emails yourself to podcast hosts...

Or you could automate thousands of emails going out weekly, pitching your people as the PERFECT next podcast guest.

  • Log in with your email

  • Load your brand info

  • Click "automate"

Emails pitching your team as the perfect next guest will start sending out automatically to podcast hosts.

Big brands like Feastables are already using it instead of expensive PR Agencies.

COPYWRITING
“Enabler” headline copywriting formula

A very straightforward formula - just say what your product enables users to do in simple terms. Works best for products with a simple use case.

Try this formula: [Key benefit of your product or service]

Example:

  • Sound clear in online meetings

  • Land your dream customers

  • Build beautiful custom WordPress login page

  • No more hair loss with just 3 bottles of Issential hair tonic

BOOK SUMMARY
Businesses Don't Fail - They Commit Suicide by Larry Mandelberg

This podcast delves into why businesses fail and how they can avoid self-inflicted pitfalls by fostering internal strengths.

Key insights discussed:

  1. Age vs. maturity: A business's longevity doesn't always equal wisdom.

  2. Arc of success: Understand the five stages businesses undergo from ideas to maturity.

  3. Values, vision, and mission: Building strong frameworks for decision-making and organizational culture.

  4. Effective internal communication: Enhancing listening, speaking, and observing to foster open dialogue.

"It's not enough to just have these ideas floating around. They need to be clearly articulated and readily accessible to everyone."

Larry Mandelberg

👇 Click to listen to the full episode

CLICK WORTHY
ICYMI

  • Ideal sizes for Each LinkedIn Ad Format.

  • New app for tracking social media, news, blogs, and more, will launch in 2025

  • Bluesky now has a mentions tab in your notifications

How did you like today's email?

Login or Subscribe to participate in polls.

When you are ready, here’s how I can help:

  • Free SF community where I share my swipe files, cheatsheets, templates and other marketing and copywriting resources.

  • 88 Ogilvy’s Ads Collection—If you’re a marketer, your swipe file is incomplete without this.

  • 1:1 consulting (currently closed).

Hit reply any time! I love hearing from you.