3 ways to build trust for your web visitors

That you can implement today

Author

Wilson Komala
09 Feb • Read time: 5 minutes

In partnership with

January was gone just like that. How much have you accomplished? Not much?

Me too. I was distracted, but I am picking back up my rhythm now.

What do you plan to start this month?

🎧️ Lazy to read? Listen instead.

TACTICS
3 ways to build trust for your web visitors

1/ Testimonials

💸 Cost: Low
💪🏻 Effort: Medium
🎩 Stage: Activation

Here’s how to make testimonials work for you:

  • Highlight Key Phrases: Find the most compelling part of a customer review and feature it as your headline.

  • Ditch the Sliders: Place testimonials in an easy-to-read format and avoid those pesky sliders that no one interacts with.

  • Call to Action: Invite potential customers to learn more about how you’ve helped others just like them.

2/ Show off client logos

💸 Cost: Low
💪🏻 Effort: low
🎩 Stage: Activation

Boost your credibility by showcasing logos of recognizable clients:

  • Visibility is Key: Place logos above the fold on your homepage for maximum impact.

  • Keep it Fresh: Update regularly with new clients to reflect your ongoing success.

3/ Third-party reviews

💸 Cost: Low
💪🏻 Effort: Medium
🎩 Stage: Activation

Use reviews from trusted platforms to enhance your credibility:

  • Leverage Review Sites: Even if you're not on Amazon, use sites like G2, Clutch, or Trustpilot for reviews.

  • Integrate Stars: Those little star ratings are digital gold—make sure they’re visible.

(Bonus) Case studies

Transform your success stories into powerful case studies:

  • Say No to PDFs: Convert them into web pages that are easy to navigate and search.

  • Show Real Results: Use metrics to prove your impact, like helping Company X increase revenue by 237%.

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CLICK WORTHY
ICYMI

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