5Fs framework

FRAMEWORK
5Fs goal planning framework

Various studies indicate that approx. 92% of people don’t follow their New Year’s resolutions. Also, 23% of people quit by the end of the first week and 43% by the end of January.

One of the reasons is wrong goal planning.

Here’s how I plan for my goal each year:

• Break it down to 5Fs: Faith, Family/Friends, Fitness, Finance, Future.

• Make sure it’s a SMART Goal: Specific, Measurable, Achievable, Relevant, and Time-bound.

• Input goal > output goal: e.g., Get 10,000 YouTube subscribers by Dec 2025 (output goal–can’t control). Post 1 videos and 3 shorts on YouTube every week in 2025 (input goal–this is better)

Faith (spirituality or mental wellness)

This is the most important thing for me because I am first a Christian, then an entrepreneur.

Input: Spend at least 15 mins worshipping, reading the bible and praying daily.
Goal: Complete New Testament (MSG) by the end of 2025

Family/Friends (relationship)

We tend to ignore this and not set a relationship goal.

However, according to Bronnie Ware's book The Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing, one of the top 5 regrets is “I wish I had stayed in touch with my friends.”

I do not want that to be one of my life regrets.

Input: Get in touch with at least 3 family members or friends every week.
Goal: Have 12 in-person meetings by the end of 2025

Fitness (health and diet)

In this fast-paced social media hustle culture, we tend to sacrifice our health to gain wealth, which we then use that wealth to regain our health.

I struggle with this a lot, especially after becoming a girl dad. But 2025 is going to be different.

Input: 15-minute row, 30 push-ups, 180s abs roller with an increment of 10% every month.
Goal: 67kg by the end of 2025 with less than 12% body fat.

Finance (income, savings, or investment)

As my wife always said, money is the most important. If you have 99 problems, money will solve 100.

Input: Dollar cost average S&P500 index fund with 20% of my monthly income.
Goal: Consistent 52-week investment in an index fund.

Future (any goal that requires more than 1 year to achieve)

Certain things take time.

As the saying goes, you can have a baby by having 1 mother and waiting 9 months, but you can’t make it faster by having 9 mothers and 1 month.

Input: Dedicate 30 minutes a day focusing on an activities that will bring me closer to the goal (specifics TBC)
Goal: Pivot away from a full-service business into a recurring, more scalable business. Learn GenAI for Image and Video. Generate additional source of income.

TACTICS
3 marketing tactics you can implement this week

1/ Personalized email subject line

💸 Cost: Low
💪🏻 Effort: Low
🎩 Stage: Activation

Here’s the breakdown:

• Craft email subject lines that speak directly to the recipient.

• Use their first name or reference a recent interaction.

• Tools like Mailchimp or Constant Contact make personalization easy.

Actionable Steps:

• Open your email marketing tool.

• Select a recently segmented audience list.

• Add placeholders for their first names in the subject line.

Example: "Hey [First Name], if you are a marketer, you need to know this."

Why it works: Personalized subject lines have been shown to increase open rates by 25%.

2/ Behaviour-base recommendation

💸 Cost: Medium
💪🏻 Effort: Medium
🎩 Stage: Retention

Here’s the breakdown:

• Use data to recommend products based on past purchases or browsing habits.

• Platforms like Shopify or WooCommerce offer plugins to automate this.

Actionable Steps:

• Install a recommendation plugin on your e-commerce platform.

• Configure the settings to suggest products based on past purchases.

• Test and track which recommendations are performing best.

Example: "Loved those running shoes? Check out these matching socks!"

3/ Personalized messages on social media

💸 Cost: Low
💪🏻 Effort: High
🎩 Stage: Activation

Here’s the breakdown:

• Send personalized messages to followers who engage with your content.

• Address them by name and mention something specific they've interacted with. 

Pro tips: This works because nobody wants to do it. After all, it’s hard. (related article–I recommend this to any entrepreneur friends)

Actionable Steps:

• Identify your top-engaged followers.

• Send them a direct message thanking them for their engagement.

• Include a personalized recommendation or offer.

Example: "Hi [First Name], thanks for loving our post on fitness tips! We think you'll enjoy this post as well. Anyway, here’s a promo code for you if you want to try our pre-workout. NAME20"

Why it works: Personalized messages make followers feel valued and can increase the likelihood of conversion.

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COPYWRITING
Effortless outcome headline copywriting formula

Try this formula: [Achieve desirable outcome] while you [effortless activity]

Example:

• Drive subscription revenue while you sleep.

• Learn Japanese while you browse.

• Profit from Forex while you sleep.

BOOK SUMMARY
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Master the art of marketing, highlighted by timeless principles for success!

Here are some key insights:

1. Align your brand with a unique attribute that matches your identity and market.

2. Admit limitations with authenticity to build trust through the Law of Candor.

3. Embrace the Law of Singularity: focus on one impactful action.

4. Experiment, adapt, and learn from setbacks to drive growth.

5. Maintain clarity and avoid brand dilution by focusing on core strengths.

👇 Click to listen to the full episode

CLICK WORTHY
ICYMI

• LinkedIn is testing ‘Boost’ posts feature.

• Threads is finally launching a heavily requested feature.

• This year’s most overhyped marketing trends, according to CMOs.

• Google Imagen 3 - Google’s highest-quality text-to-image model.

• Social media ad spend by platform.

When you are ready, here’s how I can help:

• Free SF community where I share my swipe files, cheatsheets, templates and other marketing and copywriting resources.

• 88 Ogilvy’s Ads Collection—If you’re a marketer, your swipe file is incomplete without this.

• 1:1 consulting (currently closed).

Hit reply any time! I love hearing from you.