6 proven ad creative frameworks

and other marketing tactics you can implement

Author

Wilson Komala
19 Jan • Read time: 6 minutes

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I have not posted on social media for about 2 months now. I have been experimenting. I just engaged with people's posts, and here are the results: an additional 100 followers on LinkedIn, 100 followers on X, and 100 followers on Threads. I will combine posting and commenting this quarter to see how it goes.

I went through my newsletter stats and decided to remove the book summary section. But you can always listen to it here.

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FRAMEWORKS
6 proven ad creative frameworks

1/ The 3 Fs: Feeling, Felt, Found

Here's the breakdown:

  • Feeling: Share a relatable story that mirrors your audience's pain points.

  • Felt: Explain how you "felt" the same way, making a personal connection.

  • Found: Finally, reveal what you "found" as the solution.

Actionable Step:
Craft a short story that your audience can relate to and feel like you're one of them. Then, transition into how your product or service was a game-changer for you.

2/ The 4 Ps: Picture, Promise, Prove, Push

Here's the breakdown:

  • Picture: Show the dream scenario and what they could gain.

  • Promise: Make a clear promise relating to that dream scenario.

  • Prove: Back it up with testimonials, stats, or client stories.

  • Push: Include a clear call-to-action.

Actionable Step:
Start by illustrating your product's benefits with engaging visuals. Then, make bold promises backed up with real-world proof. Finally, finish with a strong CTA urging them to act now.

3/ Problem-Solution

Here's the breakdown:

  • Identify a common problem your audience faces.

  • Present your product as the solution.

Actionable Step:
Write a short ad that starts with a common issue your target audience faces and then smoothly transitions to how your product provides the perfect solution.

4/ 3-Reason Why

Here's the breakdown:

  • Give three strong, concise reasons why your product is the best choice.

Actionable Step:
Pitch your product by listing the top three reasons why it's better than the competition in a brief, bullet-point format.

5/ Before-After-Bridge

Here's the breakdown:

  • Before: Show what life is like without your product.

  • After: Show the transformation after using your product.

  • Bridge: Explain how to get from 'Before' to 'After.'

Actionable Step:
Create ads showing a clear transformation, with before-and-after images, and make it clear how your product makes this change possible.

6/ Competitors’ Reviews

Here's the breakdown:

  • Look at your competitors' reviews and learn from them.

  • Use their customers' complaints to highlight your strengths.

Actionable Step:
Scan competitor reviews for common complaints, and then create ads showcasing how you tackle these exact issues.

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COPYWRITING
“Ideal for” headline copywriting formula

Target your exact persona by mentioning it explicitly in the headline, along with the key product feature. Make sure to use the subheadline to mention how that feature is related to the outcome they care about most.

How to make it stronger: Appeal to your audience's ego by including the trait they like identifying with (e.g., 'Newsletter for indie creators').

Formula: [Key feature/product type] for [target audience]

Example:

  • Advanced analytics for Shopify e-commerce.

  • Premium hair tonic for post-partum hair loss.

  • Christian community for kingdom entrepreneurs.

CLICK WORTHY
ICYMI

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