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9-word cold email that works
🥳 Happy birthday...to me
Wilson Komala
03 Oct • Read time: 5 minutes
In partnership with
Woohoo!! 🥳 Today is my birthday.
I am celebrating my birthday with my wife and 1-year-old daughter at Dusit Thani Laguna Singapore and enjoying one of our favorite snacks: a cheese platter and nougats.
In today’s email:
‘Even-if’ copywriting formula to increase conversion.
How to write great headlines like Morning Brew.
9-word cold email that works
👇 Let’s get into it
TACTICS
Remove objections using ‘even-if’ in your copy
Tackle readers' objections using an 'even if' copywriting formula to increase your conversion.
Formula: {Achieve desirable outcome} even if {objection}
Example: Make.com - Build powerful automation even if you can't code
Your prospects always have certain doubts and objections when researching the right solution for their needs. You should list them and tackle each objection throughout your sales page, email sequence or FAQ sections.
Being upfront about it gives you an advantage over your competitors who don't mention it.
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TACTICS
How to write great headlines like Morning Brew
I found an interesting headline from Morning Brew: "Like everyone else, Sheryl Shenberg is leaving Facebook."
Why is it so good? Let’s break it down:
Speaks to their audience: Morning Brew knows their readers—savvy, millennial business leaders who have moved on from Facebook just like Sandberg. Relatability is key.
Brevity is brilliance: Simplicity rules. This seven-word gem is neither overdone nor undercooked—it’s just right.
Dramatic Comma Pause: The comma acts like a beat, a tiny pause building anticipation before delivering the news.
TACTICS
9-word cold email templates that works
Who to send it to?
If you've had leads that express interest only to disappear without a trace, send them this email.
Why send this email?
The easiest way to get clients: Focus on the lowest hanging fruit - leads that are already warm.
Effective follow-up: Ideal for those who reached out but stopped responding, irrespective of the time-lapse.
Proven Success: This simple approach has turned countless cold leads into clients.
The 9-word email
Subject Line: RE: [Your last email subject line]
Body Text:
Hey [Name], are you still interested in [service/product they inquired about]?
Why it works?
Concise & direct: No fluff, just straightforward communication.
High reply rate: The simplicity sparks curiosity and invites a quick response.
After sending this email, we've converted many dormant leads into clients—credit to marketing genius Dean Jackson.
CLICK WORTHY
ICYMI
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