Ditch UGC, do EGC

Is UGC still working?

Author

Wilson Komala
17 Nov • Read time: 6 minutes

It’s been a month since I posted and engaged consistently on social media. I finally broke through 3,600 followers on LinkedIn, 100 followers on X and 300 followers on Threads.

In today’s email:

  • 3 marketing tactics you can implement this week

  • “All in one place” headline copywriting formula

  • Book summary: Trust & Inspire

👇 Let’s get into it

TACTICS
3 marketing tactics you can implement this week

1/ Features people in your ads

An agency that managed over $10M of ads budget found that ads with people drove a 62% higher conversion rate than those without people.

They did this test after researching WeWork’s ads vs. other coworking spaces.

2/ Ditch UGC, do EGC

User-generated content (UGC) recently gained huge popularity because of TikTok. UGC content works well because it’s raw, and it doesn’t really look like ads. However, consumers are getting smarter and more familiar with UGC, which resulted in a decrease in conversion.

Employee-generated content (EGC), however, has started to gain momentum.

Try it. Get your employees or yourself to post behind-the-scenes information about your business, meetings, training, lunch, etc.

I noticed this, especially for e-commerce brands that posted their warehouse and packing process.

3/ Do these to increase your IG followers and engagement

Post 20 slides carousel post.

Recently, Instagram Chief Adam Mosseri said, "Why [do] carousels often get more reach than photos? Two main reasons. One, multiple pieces of media are going to mean more interactions with your carousel posts, and more interactions is going to mean more reach on average. And two, if someone sees your carousel post but they don’t swipe, we’ll often give that carousel a second chance and automatically move to that second piece of media for the viewer.”

Post on Threads

I don’t know why, but it just works.

Sponsored by PodPitch

Get Your Team Booked on 3.8 Million Podcasts Automatically

It's 2025. Want to finally be a regular podcast guest in your industry? PodPitch will make it happen. Even the beehiiv team uses it!

The best way to advertise isn't Meta or Google – it's appearing on podcasts your customers love.

PodPitch.com automates thousands of weekly emails for you, pitching your team as ideal guests.

Big brands like Feastables use PodPitch.com instead of expensive PR agencies.

COPYWRITING
“All in one place” headline copywriting formula

Try this formula: [Do all activity] in one place

Example:

  • All marketing case studies in one place

  • Get all your personal care tips in one place

  • Keep all your notes and knowledge in one place

BOOK SUMMARY
Trust & Inspire by Stephen M. R. Covey

Stephen M. R. Covey's Trust & Inspire redefines leadership by creating a collaborative and empowering work culture.

Here are some key takeaways:

  1. Building trust through consistent actions and open communication.

  2. Inspiring teams by connecting tasks to a larger purpose.

  3. Empowering individuals with the autonomy to own their work.

  4. Encouraging innovation by fostering an inclusive environment.

“Leadership is about those human connections, helping people thrive.”

Stephen M. R. Covey

👇 Click to listen to the full episode

CLICK WORTHY
ICYMI

How did you like today's email?

Login or Subscribe to participate in polls.

When you are ready, here’s how I can help:

  • Free SF community where I share my swipe files, cheatsheets, templates and other marketing and copywriting resources.

  • 88 Ogilvy’s Ads Collection—If you’re a marketer, your swipe file is incomplete without this.

  • 1:1 consulting (currently closed).

Hit reply any time! I love hearing from you.