Growth Loop

Funnel is dead. Growth loop is a perpetual motion machine for your product growth.

Author

Wilson Komala
15 Dec • Read time: 6 minutes

In partnership with

This month, my daughter has shown interest in animals. When we went to the World Christmas Market, she saw a dog, pointed at it and screamed excitedly. So, today, my wife and I are bringing her to the S.E.A. Aquarium.

It got me thinking: if I were to promote the S.E.A. Aquarium or zoo, should I just promote it to children?

In today’s email:

  • 3 marketing tactics you can implement this week

  • “Cut time in half” headline copywriting formula

  • Book summary: The Innovation Stack by Jim McKelvey

👇 Let’s get into it

TACTICS
3 marketing tactics you can implement this week

Traditional funnels have been the go-to for ages, but they’re not cutting it anymore. They create strategic and functional silos, and they only work in one direction. Growth loops, on the other hand, are self-sustaining and compound over time. Think of them as a perpetual motion machine for your product growth.

Here are 3 actionable steps to start implementing growth loops into your marketing strategy:

1/ Utilize User-Generated Content (UGC)

💸 Cost: Low
💪🏻 Effort: Medium
🎩 Stage: Awareness, Revenue, Referral

Here’s the breakdown:

  • Encourage users to create content based on their experience with your product (reviews, photos, testimonials).

  • Run contests or give incentives (like discounts) for stellar content.

  • Share and repurpose this user-generated content across your social platforms, ads and website.

UGC not only builds trust but also keeps users engaged and attracts new ones through authentic word-of-mouth.

2/ Embed Referral Programs

💸 Cost: Low
💪🏻 Effort: Low
🎩 Stage: Referral, Acquisition

Here’s the breakdown:

  • Develop a simple yet rewarding referral program. (like the one at the bottom of this email)

  • Offer attractive incentives for both the referrer and the new user.

  • Make it super easy to share referral links via multiple platforms.

Referral programs effectively create a loop where your users become your marketers, bringing in more quality leads without extra marketing spend.

3/ Create Compounding Content Strategy

💸 Cost: Medium
💪🏻 Effort: High
🎩 Stage: Awareness, Acquisition

Here’s the breakdown:

  • Develop evergreen content that remains relevant over time (guides, tutorials, insightful blog posts).

  • Optimize this content for SEO to drive continuous traffic.

  • Repurpose them to social media posts, videos, podcasts and newsletters.

  • Promote these pieces regularly and update them to keep the momentum going.

Well-crafted content that compounds offers sustained growth and can become a primary source of organic traffic, converting casual visitors into loyal users.

Growth loops are like the compound interest of the marketing world. Start small, keep it consistent, and you'll see exponential results over time.

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COPYWRITING
“Cut time in half” headline copywriting formula

Try this formula: Cut [activity] time in half

Example:

  • Cut your property selling time in half.

  • Cut your content creation time in half.

  • Cut your website loading speed in half.

BOOK SUMMARY
The Innovation Stack by Jim McKelvey

This book revolutionizes the way we think about solving problems by layering solutions to build groundbreaking innovations.

Here are some highlights from the book:

  1. Creating a whole new system of unconventional solutions like the example of Square's mobile payment system.

  2. Embracing a culture where disruptive thinking and adaptability are encouraged.

  3. Viewing setbacks as stepping stones and promoting resilience in the entrepreneurial journey.

“The best companies aren't just profitable. They make a positive impact too on the world.”

Jim McKelvey

👇 Click to listen to the full episode

CLICK WORTHY
ICYMI

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  • Free SF community where I share my swipe files, cheatsheets, templates and other marketing and copywriting resources.

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  • 1:1 consulting (currently closed).

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