Double your sales with handwritten notes

TACTICS
Double your sales with handwritten thank-you notes

💸 Cost: Medium
💪🏻 Effort: Medium
🎩 Stage: Retention & Revenue

Here’s the breakdown:

To get customers to spend more, send handwritten thank-you notes with their orders. In one experiment, a beauty company sent thank-you notes to 1,232 customers and tracked their future spending. Here’s what they found.

• People who didn’t receive a note spent $25.97 later on.

• People who received a typed note spent slightly more, $29.74.

• People who received an original handwritten note or a photocopy spent $52.07.

What explains these results?

Direct-to-customer (DTC) companies can often seem transactional. However, a handwritten note or even a photocopy of one shows warmth and consideration.

Since we feel closer to the brand with this quality, we are more compelled to buy from it again.

What you can do…

• Try personalizing the message with the first name.

• If you are at the early stages of your company's development, you can write them down yourself or hire a part-timer.

• If you are scaling, you can use dedicated services like Handwrytten.

This finding isn’t just for e-commerce; it might work well for service-based businesses like hotels or restaurants.

Even if you are running a SaaS company, agencies or sell digital products, you can send a handwritten thank you to the billing address on file.

CLICK WORTHY
ICYMI

• Check out the new video generation technology in YouTube Shorts

• Reddit launches new AI tools for better ad creation and shares new insights into ad performance.

• TikTok Search Ads Campaign launch in U.S.

• Ogilvy releases their 2024 Behavioural Science Annual Case Studies.