Double your sales with handwritten notes

photocopied works too...

I know I promised 1 newsletter per week, but I am just so pumped this week that I can’t wait till Sunday. Also, from now till the end of the year, I plan to send you 3-5 emails per week.

But, each newsletter will contain either 1 framework or 1 actionable tactic that you can implement immediately.

In today’s email:

  • Double your sales with handwritten thank-you notes.

  • YouTube launched video generation tools.

  • Reddit launched new AI tools.

  • TikTok Search Ads is here.

👇 Let’s get into it 

TACTICS
Double your sales with handwritten thank-you notes

💸 Cost: Medium
💪🏻 Effort: Medium
🎩 Stage: Retention & Revenue

Here’s the breakdown:

To get customers to spend more, send handwritten thank-you notes with their orders. In one experiment, a beauty company sent thank-you notes to 1,232 customers and tracked their future spending. Here’s what they found.

  • People who didn’t receive a note spent $25.97 later on.

  • People who received a typed note spent slightly more, $29.74.

  • People who received an original handwritten note or a photocopy spent $52.07.

What explains these results?

Direct-to-customer (DTC) companies can often seem transactional. However, a handwritten note or even a photocopy of one shows warmth and consideration.

Since we feel closer to the brand with this quality, we are more compelled to buy from it again.

What you can do…

  • Try personalizing the message with the first name.

  • If you are at the early stages of your company's development, you can write them down yourself or hire a part-timer.

  • If you are scaling, you can use dedicated services like Handwrytten.

This finding isn’t just for e-commerce; it might work well for service-based businesses like hotels or restaurants.

Even if you are running a SaaS company, agencies or sell digital products, you can send a handwritten thank you to the billing address on file.

CLICK WORTHY
ICYMI

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