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Double your sales with handwritten notes
photocopied works too...
I know I promised 1 newsletter per week, but I am just so pumped this week that I can’t wait till Sunday. Also, from now till the end of the year, I plan to send you 3-5 emails per week.
But, each newsletter will contain either 1 framework or 1 actionable tactic that you can implement immediately.
In today’s email:
Double your sales with handwritten thank-you notes.
YouTube launched video generation tools.
Reddit launched new AI tools.
TikTok Search Ads is here.
👇 Let’s get into it
TACTICS
Double your sales with handwritten thank-you notes
💸 Cost: Medium
💪🏻 Effort: Medium
🎩 Stage: Retention & Revenue
Here’s the breakdown:
To get customers to spend more, send handwritten thank-you notes with their orders. In one experiment, a beauty company sent thank-you notes to 1,232 customers and tracked their future spending. Here’s what they found.
People who didn’t receive a note spent $25.97 later on.
People who received a typed note spent slightly more, $29.74.
People who received an original handwritten note or a photocopy spent $52.07.
What explains these results?
Direct-to-customer (DTC) companies can often seem transactional. However, a handwritten note or even a photocopy of one shows warmth and consideration.
Since we feel closer to the brand with this quality, we are more compelled to buy from it again.
What you can do…
Try personalizing the message with the first name.
If you are at the early stages of your company's development, you can write them down yourself or hire a part-timer.
If you are scaling, you can use dedicated services like Handwrytten.
This finding isn’t just for e-commerce; it might work well for service-based businesses like hotels or restaurants.
Even if you are running a SaaS company, agencies or sell digital products, you can send a handwritten thank you to the billing address on file.
CLICK WORTHY
ICYMI
Check out the new video generation technology in YouTube Shorts
Reddit launches new AI tools for better ad creation and shares new insights into ad performance.
TikTok Search Ads Campaign launch in U.S.
Ogilvy releases their 2024 Behavioural Science Annual Case Studies.
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Wilson Komala
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