Optimize your 404 page for conversion

TACTICS
3 marketing tactics you can implement this week

1/ Optimize your 404 page for conversion

💸 Cost: Low
💪🏻 Effort: Medium
🎩 Stage: Acquisition

Here’s the breakdown:

• Step 1

  Replace the "Page Not Found" with an engaging message. Think of it as a second chance to wow your visitors.

• Step 2

  Add a call-to-action (CTA). Whether it's a special offer, a popular product, or a sign-up form, guide them smoothly back into your sales funnel.

• Step 3

  Use friendly, relatable language to maintain a positive vibe. Imagine you're talking to a friend who’s just lost in your space.

Quick Tip: Test different CTAs to see which ones convert best. Tools like Hotjar or Google Analytics can help you track their performance.

2/ Pop-up forms at the perfect time

💸 Cost: Medium
💪🏻 Effort: Low
🎩 Stage: Acquisition

Here’s the breakdown:

• Step 1

  Use scroll pop-ups and trigger them at 47.7% scroll depth.

• Step 2

  Keep it straightforward. A simple "Subscribe to our latest updates!" can work wonders.

• Step 3

  Always include a 'close' button to avoid annoying your visitors. Happy users are returning users!

Pro Tip: Tools like Sumo or OptinMonster can implement this in a jiffy and track the success of your pop-ups easily.

3/ Ideal time for push notification

💸 Cost: Low
💪🏻 Effort: Medium
🎩 Stage: Retention

Here’s the breakdown:

• Step 1

  Schedule your push notifications between 3 PM and 6 PM.

• Step 2

  Use them sparingly and strategically. Too many can feel like spam, but just the right amount? Pure gold.

• Step 3

  Always add a clear, compelling CTA. For example, “This is an Exclusive offer just for you. Grab it before it’s gone!”

Insider Info: According to Leanplum, this time window boosts purchase rates by 2.7 times! Imagine what it can do for your bottom line!

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COPYWRITING
“Explainer” headline copywriting formula

This formula allows you to support the benefit you're selling by briefly describing how the product makes it possible. The second part of the headline strengthens and makes it more convincing.

Try this formula: [Achieve desirable outcome] by [how product makes it possible]

Example:

• Attract more customers by highlighting why people trust you

• Be a better marketer by subscribing to SecretFrameworks newsletter

• Say good by to bald spot by using Issential hair tonic

BOOK SUMMARY
This is marketing by Seth Godin

Learn how to build genuine connections, understand your audience, and create impactful work.

Here are some things covered in the book:

1. Understanding your audience and focusing on the smallest viable market.

2. Telling a story that resonates with your audience's narrative and dreams.

3. Building trust through permission marketing and authentically connecting with your tribe.

👇 Click to listen to the full episode

CLICK WORTHY
ICYMI

• A marketer’s guide to CES 2025.

• Getty Images and Shutterstock are merging into one

• Meta has added a new Testimonial feature for Instagram Ads.

When you are ready, here’s how I can help:

• Free SF community where I share my swipe files, cheatsheets, templates and other marketing and copywriting resources.

• 88 Ogilvy’s Ads Collection—If you’re a marketer, your swipe file is incomplete without this.

• 1:1 consulting (currently closed).

Hit reply any time! I love hearing from you.