Retargeting, A/B testing & warming cold leads

TACTICS
3 marketing tactics you can implement this week

1/ Setup retargeting throughout your customer journey

The most common retargeting is cart abandonment. But here are some retargeting that you can set up:

• Retarget unsubscriber

• Retarget website visitors

• Retarget the previous buyer

Pro tips: Don't use a conversion campaign unless you are retargeting for a repeat purchase on your website. Use brand awareness instead. It’s cheaper.

2/ Use video ads to lower your cost-per-click

Create many low-production quality videos to be tested. Change the hooks (the first 3-5 seconds), the call to action (CTA), etc.

You can consider increasing the production value when you find one that wins–meaning it has a high click-through rate (CTR) or low cost-per-click (CPC).

If you are B2B, show how your product works with a voiceover.

If you are B2C, make an animated video or create a Buzzfeed-style image video.

You can use Fiverr for both.

3/ Warm up cold leads through social media ads

We know warm leads are better than cold leads. Pre-targeting is a way to warm up leads before a cold outreach.

Here is the step-by-step:

1. Take your list of [email contacts - you can get it from Fiverr for less than $50].

2. Upload and create a custom audience on Meta or LinkedIn.

3. It will match some of those prospects.

4. Run brand awareness ads for 2 weeks.

5. The ads should be about what you will discuss when you cold email them.

This should increase your open rates, click-through rates and chances of getting a reply.

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COPYWRITING
“Benefit and result” headline copywriting formula

Try this formula: [Main feature] and [benefit/result of that feature]

Example:

• Manage your digital assets and collect royalties every day

• Launch faster and convert more.

• Get weekly 3 actionable marketing tactics to generate more leads

BOOK SUMMARY
Wellbeing: The Five Essential Elements

Discover the keys to achieving fulfillment in your life with insights from this book.

Here are some elements covered in the book:

1. Career Well-being: Finding purpose and using your strengths in your work to elevate job satisfaction and mental health.

2. Social Well-being: Cultivating meaningful connections that bring joy, support, and a sense of belonging.

3. Financial Well-being: Prioritizing experiences and spending wisely to feel secure and enriched.

4. Physical Well-being: Making daily choices that improve your diet, exercise, and sleep quality.

5. Community Well-being: Engaging in activities that contribute to your community and boost your own sense of purpose.

👇 Click to listen to the full episode

CLICK WORTHY
ICYMI

• Google’s AI search summaries now have ads.

• Top 10 graphic design trends I may try in 2025.

• TikTok launches AI-powered video-generation tool.

• Perplexity AI brings ads to its platform.

• Google Slides releases new templates.

When you are ready, here’s how I can help:

• Free SF community where I share my swipe files, cheatsheets, templates and other marketing and copywriting resources.

• 88 Ogilvy’s Ads Collection—If you’re a marketer, your swipe file is incomplete without this.

• 1:1 consulting (currently closed).

Hit reply any time! I love hearing from you.