Warm up LinkedIn accounts

TACTICS
3 marketing tactics you can implement this week

1/ Warm up new LinkedIn accounts

💸 Cost: Low
💪🏻 Effort: Low
🎩 Stage: Awareness

Here’s the game plan:

• Day 1-5

  Send less than 10 connection requests per day to avoid LinkedIn jail.

• Day 5-10

  Gradually bump it up to 20 connection requests daily.

• Day 20-25

  Go for around 50 connection requests a day.

Why it works: Treat your LinkedIn account like a baby; you wouldn’t ask it to run a marathon on day one. Slow and steady wins the race!

2/ Warm up users before emailing them

💸 Cost: Medium
💪🏻 Effort: Medium
🎩 Stage: Activation

Here’s the game plan:

• Step 1

  Use Custom Audiences on Meta to show them some love.

• Step 2

  Run a low-budget brand awareness campaign.

• Step 3

  After warming them up, hit their inbox with relevant content or offers.

Why it works: Just like no one appreciates a proposal on the first date, customers need some preliminary interaction before they're receptive to emails. Think of it as buying someone a drink before asking them to dance.

3/ Introduce your paid offer in your welcome email

💸 Cost: Low
💪🏻 Effort: Low
🎩 Stage: Revenue

Here’s the game plan:

• Step 1

  Keep your welcome emails engaging and personalize them if possible.

• Step 2

  Pitch your paid offers directly within these emails.

• Step 3

  Include a time-sensitive discount, like “20% off our premium plan for the next 12 hours.”

Why it works: Welcome emails often have open rates of up to 50%. Use this opportunity to pitch offers while you have your audience's full attention.

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66M Views & 6-Figure Sales: How Ubiquitous Made Litter Robot Huge

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Read the case study

COPYWRITING
“Ideal for” headline copywriting formula (expanded)

It's worth trying in less established niches where use cases are not easily understood yet.

Try this formula: [Key feature/product type] for [target audience] to [what it's used for]

Example:

• An online community for Christians to worship together

• An online wallet for trader to store their NFTs

• A weekly newsletter for marketers to learn content marketing

BOOK SUMMARY
What Got You Here Won't Get You There by Marshall Goldsmith

This book offers practical strategies to overcome self-sabotaging habits and achieve personal growth.

Here are some things covered in the book:

1. Methods to curb interrupting others and name-dropping to assert dominance.

2. The "feed-forward" approach focuses on future improvements rather than past mistakes.

3. Steps for practicing humility and fostering strong relationships through active listening and meaningful contributions.

👇 Click to listen to the full episode

CLICK WORTHY
ICYMI

• Meta’s AI-generated bot profiles - Rejected

• What experts say about influencer marketing in 2025

• Google Ads rolls out Brand Report for enhanced advertiser insights

When you are ready, here’s how I can help:

• Free SF community where I share my swipe files, cheatsheets, templates and other marketing and copywriting resources.

• 88 Ogilvy’s Ads Collection—If you’re a marketer, your swipe file is incomplete without this.

• 1:1 consulting (currently closed).

Hit reply any time! I love hearing from you.