We grew 982 subscribers in less than 2 months

Detailed breakdown

Author

Wilson Komala
08 Dec • Read time: 7 minutes

In partnership with

23 days to 2025. Time surely flies when you are a father. Next week, I will share the 5Fs framework I use to plan my yearly goal.

In today’s email:

  • We grew 982 subscribers in less than 2 months. Here are the numbers.

  • 3 marketing tactics you can implement this week

  • The art of storytelling: Lessons from South Park

  • Book summary: Trust & Inspire

👇 Let’s get into it

EXAMPLE
We grew 982 subscribers in less than 2 months. Here are the numbers.

I thought we would hit 1,000 today. 😢 

As promised, here is the breakdown:

1/ Employees from well-known brands have started to notice us.

Here are some top companies’ employees reading this newsletter: DHL, Google, Trip.com, Nestle, Philips, Accor, etc.

2/ 54.3% of you are marketing professionals, and 70% are managers, directors, C-Level or owners.

3/ Most of you want to generate more leads, increase conversion and boost revenue.

Summary:

  • $2,063.80 ad spend

  • 982 subscribers

  • $2.1 CAC

  • $261.48 revenue generated

  • $1.84 true CAC

  • 7 sponsors including Hubspot

I am quite happy with the progress, but my goals are:

  • Reach $0 true CAC by increasing revenue generated within the sign-up flow.

  • Generate more subscribers from social media, SEO, and referrals.

TACTICS
3 marketing tactics you can implement this week

1/ Align your ads with your landing pages

💸 Cost: Low
💪🏻 Effort: Low
🎩 Stage: Acquisition

Here's the breakdown:

  • Make sure your ad content matches your landing page exactly.

  • If your ad promises a “50% off premium hair tonic”, your landing page should say “50% off premium hair tonic,” not “The #1 award-winning herbal hair tonic ever invented”.

  • Creates a seamless experience for the visitor, increasing the chances of conversion.

2/ Speed up your website

💸 Cost: Low
💪🏻 Effort: Low
🎩 Stage: Acquisition

A fast-loading website is crucial. Research shows that if your site loads just one second faster, it can boost your sales by 13%.

Here’s what you can do this week:

  • Optimize images using TinyPNG or something similar.

  • Use Content Delivery Network (CDN). It helps deliver your content faster.

  • Simplify your site’s design: Cut out unnecessary elements, animation or interaction.

The most visited website in the world looks like this:

3/ Reduce friction in the checkout process

💸 Cost: Medium
💪🏻 Effort: Medium
🎩 Stage: Revenue

Make checkout as smooth as possible. Every extra step can cost you sales.

Here’s what you can do:

  • One-click checkout. Amazon 1-click buy is the best. Alternatively, if you are using Shopify, you can use Shop Pay. For the rest, consider Apple Pay or Google Pay.

  • Auto-fill options. If your customer shops using their browser, this should not be a problem.

  • Clear instructions. Just tell them what to do every step. Example.

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COPYWRITING
The Art of Storytelling: Lessons from South Park

A few months ago, I watched this video, which uncovered a simple storytelling framework from Trey Parker and Matt Stone, the creators of South Park.

There are many storytelling frameworks (e.g., the Hero’s Journey), but I often find them impractical or difficult to apply in my writing.

After I found this framework, writing engaging copy became much easier.

  • The usual and boring way to tell the story: “This happens, and then this happens, and then this happens.”

  • The South Park way: "This happened, therefore that happened, but something else happened, therefore this happened."

Why it works?

Because there’s tension, there’s an open loop. And our brain craves to close that loop.

I use it all the time, even at the beginning of this newsletter section.

BOOK SUMMARY
Impromptu by Reid Hoffman

This book explores the benefits and challenges of AI in various sectors like education, healthcare, the creative world, and personal life. It emphasizes personal agency and responsibility in actively shaping an AI-driven future.

Key highlights:

  1. The impact of AI on education, with examples like NewGlobe in Kenya empowering teachers using tablets.

  2. The role of AI as a creative partner is to enhance human creativity.

  3. AI's influence on lifelong learning, adaptability, and maintaining human-centric skills like empathy and collaboration.

  4. Ethical considerations, transparency, and holding AI companies accountable for their practices.

  5. Blending human creativity with AI to unlock new levels of innovation is important.

“The future is not something that happens passively; it is something we actively create.”

Reid Hoffman

👇 Click to listen to the full episode

CLICK WORTHY
ICYMI

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When you are ready, here’s how I can help:

  • Free SF community where I share my swipe files, cheatsheets, templates and other marketing and copywriting resources.

  • 88 Ogilvy’s Ads Collection—If you’re a marketer, your swipe file is incomplete without this.

  • 1:1 consulting (currently closed).

Hit reply any time! I love hearing from you.